New site owners diving into the E-Commerce world certainly have their work cut out for them. Pay close attention to that statement. It can be taken in two ways. Certainly, you have a lot of work to do, but the path ahead has already been forged. The following are some tips that can show you what approach you need to take when it comes to improving E-Commerce conversion rates.
Think about headlines for a moment. Site headlines, article headlines and other types of headlines are so important. If you think about it, they are sometimes the only words people read until they find something that is important. That’s how your site browsing goes, right? Learn more from Conversionry CRO.
In that case, the headlines need to say it all. Without good titles and headlines, your site’s conversion rates aren’t going to look good. Think about it as a sales pitch. What do you want to say in essentially one sentence that prompts people to keep reading or just click the buy button?
What you don’t want to do is employ tactics that negatively affect your bounce rate. That said, you might run across popups and consider them as a no-go. After all, you may think that these types of engagement prompt annoy you.
But let me ask you a question: Do you stay on the page? The answer most people would give is yes. They stay on the page and click the X to keep looking around. Or, they see something engaging in the popup and they are part of the conversion rate at that point.
In other words, the professionals seem to say that pop-ups are a good idea and that they don’t affect a site owner’s bounce rate negatively. Of course, each industry, niche and business is different. There are many factors of a site that tie into each other, too.
The rest of your site must also be optimized, engaging and user-friendly. And what about pricing tables? Pricing tables tend to be viewed as an internal comparison and as helpful information. They have to be done correctly, but professionals say that they can be helpful.
This next tip is as old as the hills, but how you achieve the goal is ever-changing. You want the navigation of your site to be simple. All sites conversion rate evolve, and so you are going to keep changing the way your site is navigated. One big example of this is when mega-site owners had to start thinking about smartphone navigation taking over desktop and laptop browsing.
There are more tips concerning conversion optimization than you can imagine. The more you know, the better off you will be. You’re going to have to keep learning, keep building and keep focusing on putting yourself in the shoes of the site visitor. It’s not always easy to know what works, but the truth is that there is plenty of advice out there to help show you the way. Learn more about benefits of conversion rate optimisation.
Watch the video about Demystifying Conversion Rate Optimisation.